Festival displays creativity of SME products

by Desy Nurhayati on 2013-09-28

Small and Medium Enterprises (SMEs) have the opportunity to promote their creative products during the Sanur Creative Expo, held as part of the annual Sanur Village Festival.

The five-day festival, which will end this Saturday, offers a creative zone that showcases SME participants from 33 provinces nationwide, with over 50 stands exhibiting a wide range of products.

Stalls include displays of dairy, fish, plantation and forestry products, textile and garments, furniture and interior design, handicrafts, souvenir, property as well as automotives and related paraphernalia.

IB Wisnu Diwangkara, Sanur Village Festival coordinator, said the expo was testament of the festival’s efforts to develop SMEs and the community-based economy.

“The expo accommodates creative industry players, especially artisans, to facilitate the promotion of their products and the exchange information to develop and improve quality and creativity.”

“Showcasing the potential of Indonesia and Bali to the local community as well as domestic and international visitors, we hope this expo will expand Bali’s investment and export market,” he said, adding that he expected even more SMEs to participate in next year’s expo.

Abby Krisna Murti, coordinator of Sanur Creative Expo, said that the expo was an improved form of bazaar held in the previous years.

“During the previous Sanur Village Festival, we held a bazaar. This year, we ‘repackaged’ the activity to provide more room for SMEs’ participation.”

Various creative and lifestyle-related products, ranging from the traditional to contemporary, are all displayed and are of export quality, he added.

The products that attracted most visitors were handicrafts as well as interior and fashion products.

The automotive product booth was also a draw for many.

As of Thursday — after two days — the expo had booked around Rp 400 million, Abby said.

“We hope the enthusiasm will last until the festival ends on Saturday,” he added.

The annual Sanur Village Festival is back in its eighth year, bringing the theme Segara Giri — The New Spirit of Heritage, with a mission to provide the best of Sanur to the visitors.

Last year, the festival managed to attract more than 50,000 visitors, proving the event to be the best of its kind.

A wide range of events were offered at the event, including cultural performances, a food festival, water sports, a golf competitions and the jazz festival.

As the festival receives more recognition, more and more business throughout Sanur as well as the local and central government have shown their interest.

“During the previous Sanur Village Festival, we held a bazaar. This year, we ‘repackaged’ the activity to provide more room for SMEs’ participation.”

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